It is the fact that people are venturing out of their homes. Streaming platforms’ biggest threat today is not other streaming platforms. Meanwhile, for context, platforms such as Disney + and Netflix generally cost around SGD 12-13 dollars per month. 41% of polled Singaporeans expressed enthusiasm for using social media platforms for live streaming and joining online communities. User-generated platforms such as Twitch and YouTube are free with optional paid perks, such as ad-free streaming, and users looking to stream on said platforms can use basic tools like OBS or Streamlabs. Most streaming platforms can operate on mobile devices. Under the Genshin Impact category, users could tune into casual gameplays, story quests, dungeon raids, stories on lore, or even watch a player become angsty live on camera. Within each game title, there could be a huge variety of content related to it. With the huge variety of content available, there is something for everyone.įor example, Twitch categorises its content based on game titles. People could easily curate their favourite shows and genres on their home pages. The personalisation of streaming content was another key factor behind its popularity. Streaming was incredibly convenient given how shows were not tied to schedules and one could always watch something they missed at a later or convenient time. Bereft of the ability to travel and social interactions, yet having easy access to the Internet, people had a lot of free time to watch shows and livestreams. Like many of today’s newest trends, the popularity of streaming has been attributed to COVID-19, specifically the lockdown. Coincidentally, 3 in 5 Singaporeans are looking to do away with at least one streaming service in the next 6 months. ![]() However, as the world begins to open and people start travelling, the competition for people’s time and attention span has only intensified. According to Blackbox’s May 2022 polling survey, 60% of Singaporean households subscribe to some form of streaming service today. The popularity of both platform-generated and user-generated content has increased as millions experienced lockdowns or began their work-from-home arrangements, especially since 2020. ![]() These are common streaming brands in the lives of many Singaporeans today.
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